The media effect

After watching ‘dil kabbadi’ last night where the filmmaker has tried to define infidelity in a way that is more acceptable plus desirable, I started thinking. There have been movies in the recent past which contradict the whole perception about love and lust. The latter is justified and has been placed higher than the former. Indian cinema has always come up with movies that are larger-than-life. And I have loved the romantic flicks as they always took me into this fantasy world where every thing is not perfect yet extremely appealing as it’s just the love factor that matters. But now I am being exposed to a completely different concept where you love someone truly madly deeply, but after marriage you allow yourself to fall for someone else and completely believe in the ‘variety is the spice of life’ proverb. Are such things actually happening in the society? Or is it just a futuristic vision of the media? If I track back the roots of this change, I guess it all goes back to the daily soaps. I mean they are the ones influencing the Indian woman to the max. I won’t mention men here as they have always been open to all kinds of relationships. But today it’s the woman who is changing, which ultimately leads to changing society. I somehow feel that the media is encouraging this change. It is exposing various existing immoral acts in a way that is attractive and justified in its own way.
I have always been taught that the media is a reflection of the society. But why do we forget that the Media and the society co-exist and thrive on each other. The media impacts on society as much as the society impacts on media.